Never heard of C12?
Designed exclusively for Christian CEOs and executives, C12 is an architected environment for business, life, and leadership transformation. Dow Smith Company has been a part of C12 for a dozen years now and has benefited greatly by the advice and counsel of our peers in what has become the nation’s largest network of Christian executives who work to increase performance while integrating faith and business.
Faith is a key component of the projects we design and build. It is the right tool for every job. Our Mission is “To Serve” and we do that through our core values of Passion, Caring, Hustle and Detail. We believe in a servant culture—a streamlined process that uses transparent communication as its foundation.
[VIDEO] Joey Rhyne, Partner at Dow Smith, shares his thoughts on the value of C12.
“C12 has had a very significant impact on me personally and professionally,” says Dow Smith, President and Owner of Dow Smith Company. “I started C12 in 2009. The teachings I have received in the business segment are high-end Master’s level teachings. But the components that have taught me about balance and sustainability have provided the most value. Knowing how and when to manage burn-out for myself (and my co-workers), strategic planning, developing markers to track plans, and wise counsel from my C12 peers are just some of the benefits that I have received.”
What this means for our clients is that we understand how daunting a construction project can be for a company, especially one that hasn’t built or renovated a facility before. Our pre-construction services help shepherd clients through what can be a very complex process. We explain everything as we go along, working hand-in-hand to achieve our client’s goals and vision. We established an open book policy to pricing, because transparency and trust are so important to us as well as our clients.
We operate with complete transparency; we speak openly and honestly from the very first meeting and provide clients with a clear and specific plan for moving forward. We share what we have seen work—and not work—from 30 years in the business, and we will utilize our applicable talents, skills, experience and resources to meet your current and future needs.
The C12 framework helps us calibrate our business by providing a structure to evaluate and align to the focus areas in our signature 5-Point Alignment Matrix: revenue generation, operations management, financial management, organizational development, and ministry in and through the business.
“The Care Matrix is a way for a company to care for their employees, for their families and for the community-at-large, making sure they’re taking care of physical needs, emotional needs and spiritual needs,” says Holley Potts, who was hired this year as Dow Smith Company’s Life Coach and Chaplain. She recently attended a C12 conference.
“I got a lot of ideas from the conference on what other businesses were doing to add value for their employees and for their employees. I’m happy to begin to see that Care Matrix grow and function.”
The training from C12 is highly compatible with the culture at Dow Smith Company, which has been recognized as a Certified Best Christian-Owned Business by the Best Christian Workplace Institute in 2016, 2017, 2018, 2019, 2020 and 2021. BCWI helps us create an amazing company culture based on eight factors: Fantastic Teams, Life-Giving Work, Outstanding Talent, Uplifting Growth, Rewarding Compensation, Inspirational Leadership, Sustainable Strategy, and Healthy Communication.
Shauna McConnell, Partner and Director of Accounting & Administration with Dow Smith Company, had high praise for the C12 conference.
“I would definitely recommend anyone who can to attend the workshop, even if it’s just to give you a better understanding of where you want your ministry to go. “Whether you’ve been to it once or you’ve been to it two or three times, I think you’ll always gain some useful information from it.”
We have found that a business can be great and accomplish its greater purpose by fulfilling each layer of the C12 Framework—anchoring in biblical core principles, identifying an annual primary focus, setting objectives for each area of the business that support the primary focus, defining measurable goals for the objectives, and executing the necessary actions.
We build and reinforce a strategic plan based upon this framework and supply our company’s leaders with meaningful goals and critical direction. This alignment leads to improvements in employee engagement, informed decision-making, and a high level of business performance—which ultimately results in client satisfaction.
